Traction. What is it? How do you generate it? In this episode, we are excited to bring on Bruce Cleveland to talk about how founders can improve their odds of success while traversing the traction gap where most startups fail. Bruce is the author of the bestseller “Traversing the Traction Gap“, a practical guidebook for navigating the tumultuous early life of a startup. He has been a Silicon Valley CMO and CPO holding senior executive positions at Oracle, Apple, Siebel Systems, and C3 AI, as well as a General Partner in two venture capital firms. During his VC career, Bruce was the first investor and a board member of Marketo and an investor in C3, Doximity, Vlocity, Workday, and many other startups.