56: Enabling the Autonomous Marketer to Be a Reality
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Account-based marketing is like personalized marketing on steroids. But is ABM right for your company? While “account-based marketing” is a buzzworthy phrase, it isn’t an optimal strategy for every business. In this episode, Gil Allouche, a co-founder and CEO of Metadata, talks about the finer points of giving marketing teams the tools to build out the…
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