56: Enabling the Autonomous Marketer to Be a Reality

Account-based marketing is like personalized marketing on steroids. But is ABM right for your company? While “account-based marketing” is a buzzworthy phrase, it isn’t an optimal strategy for every business. In this episode, Gil Allouche, a co-founder and CEO of Metadata, talks about the finer points of giving marketing teams the tools to build out the right targeted audiences and allowing them to use those audiences to serve up ads platforms that perform best.